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LACMA Works With Snapchat to Create Augmented Reality Monuments Across Los Angeles

Los Angeles, CA. The Los Angeles County Museum of Art (LACMA) is up and running after a year of being shut down due to the coronavirus pandemic. The museum also has a new partnership with the popular social media platform Snapchat called Monumental Perspectives. Via Snapchat, people can experience augmented reality monuments at site-specific locations including LACMA’s Wilshire Boulevard campus, MacArthur Park, Earvin “Magic” Johnson Park, and the Los Angeles Memorial Coliseum.

Below is a look at how it works:

This new initiative uses augmented reality to explore monuments and murals, representation, and history. Monumental Perspectives brings together artists and technologists to create virtual monuments that explore just some of the histories of Los Angeles communities in an effort to highlight perspectives from across the region. In consultation with community leaders and historians, the first cohort of artists, Mercedes Dorame, I.R. Bach, Glenn Kaino, Ruben Ochoa, and Ada Pinkston, examine key moments, figures, and monumentality in the region’s past and present through augmented reality experiences.

“Monumental Perspectives” is an ongoing virtual experience throughout Los Angeles.

These virtual monuments can also be accessed around the world; visitors do not necessarily need to be in Los Angeles. By downloading Snapchat, visitors can scan Snapchat codes on LACMA’s website, which automatically uploads the digital artwork to the individual’s account.

To learn more about LACMA’s Monumental Perspectives exhibition, find information here.

From LACMA:

Advance Tickets Required for All Visitors, Including Members

All visitors, including LACMA members, must purchase or reserve an advance timed-entry ticket online or by calling the LACMA Ticket Office at 323 857-6010, 10 am–5 pm daily.

Onsite ticket purchase is not available.

Tickets are released monthly on the last Wednesday of the month for LACMA members and the last Thursday of the month for the public. Sign up to receive alerts.

Mandatory Health Screening

All visitors must pass a health screening and temperature check prior to entry.

Face Masks Required Indoors

Visitors are required to wear face masks in all indoor spaces including galleries, restrooms, and the LACMA Store.

Face Masks Not Required Outdoors

Visitors are not required to wear face masks outdoors. Unvaccinated visitors are encouraged to wear face masks outdoors.

Located on the Pacific Rim, LACMA is the largest art museum in the western United States, with a collection of nearly 142,000 objects that illuminate 6,000 years of artistic expression across the globe. Committed to showcasing a multitude of art histories, LACMA exhibits and interprets works of art from new and unexpected points of view that are informed by the region’s rich cultural heritage and diverse population. LACMA’s spirit of experimentation is reflected in its work with artists, technologists, and thought leaders as well as in its regional, national, and global partnerships to share collections and programs, create pioneering initiatives, and engage new audiences